A repositioning adventure – beyond campaigns & advertising.

Repositioning, rebranding stretches beyond the single word status they possess, are more nuanced than they seem. Often people mistake rebranding, repositioning as just a new campaign that changes the subject’s status quo till then. Actually, repositioning goes much deeper, much truer. A brand is first what a brand does, not just what it says. This is what I have often believed and advocated.


WE DON’T NEED ANOTHER HERO

The Darwinian theory and design of evolution possibly explained the laws of the jungle and its governance, where the fittest survived and thrived upon the farthest from fit. The administrative norms of this society wouldn’t be questioned by the meek as that was the law. To be preyed upon by the predator was a law of nature.


ARE YOU A TREKKIE OR A WARRIOR? WHAT’S YOUR STORY?

A galactic debate goes on while Rogue One ignites a new franchise of storytelling called an anthology flick. While one cult and franchise, Star Trek has earned $ 2.44 billion over 13 films and 40 years, Star Wars has clocked a mammoth $6.58 billion and an estimated $22 billion in merchandise across 8 films, with 3 more to follow.


SWITCHING ON A RAINFOREST

Culture and brands work unfailingly. Most often when content, experience and design meet at the corner. UNWTO says more than 40 per cent of all international tourists are ‘cultural tourists’.


GUESS WHO IS GULLIVANTING AGAIN!!

Fate willed him back. A forever land called India made the boarding announcement. Imagination and a bit of help from technology made history repeat itself. Or should we say his story repeat itself.