EXPERIENCE


DESIGN


REIMAGINE


OUR SOLUTIONS


  • Building Experience Ecosystems
  • Brand Values to Brand Experience
  • UI/ UX
  • Responsive Solutions / Applications
  • Creating and Curating Content
  • Experience Co-creation
  • Brand Activations & Pop Up Experientials
  • Experience Design
  • Brand Design
  • Spatial & Environmental Graphic Design
  • Art Curation and Installation projects
  • Films & Photography
  • Brand Identity kits
  • Visual Merchandising
  • Hyper-Book and Map projects
  • Creating & Building IPs
  • Experience Innovation
  • Strategic Brand Consultancy
  • Brand Conservatories and Archives
  • Building Content Studios
  • Social Innovation / Not for Profit Mktg.
  • Digital Product Development
  • Destination & Hotel Marketing
  • Community building projects

EXPERIENCE


  • Building Experience Ecosystems
  • Brand Values to Brand Experience
  • UI/ UX
  • Responsive Solutions / Applications
  • Creating and Curating Content
  • Experience Co-creation
  • Brand Activations & Pop Up Experientials

DESIGN


  • Experience Design
  • Brand Design
  • Spatial & Environmental Graphic Design
  • Art Curation and Installation projects
  • Films & Photography
  • Brand Identity kits
  • Visual Merchandising
  • Hyper-Book and Map projects

REIMAGINE


  • Creating & Building IPs
  • Experience Innovation
  • Strategic Brand Consultancy
  • Brand Conservatories and Archives
  • Building Content Studios
  • Social Innovation / Not for Profit Mktg.
  • Digital Product Development
  • Destination & Hotel Marketing
  • Community building projects
  • Venture Design
    Building a brand new business needs wisdom and experience, range of domain expertise and project management skills that weave consulting to last mile execution. With expertise in strategy, opportunity modelling, design, brand development, technology, content, brand culture and nearly 180 years of industry wisdom, NYUCT specialises in venture design. Be it stand alone businesses, reinvention assignments or innovation adventures. Our multi discipline collective helps us help you build and launch your dream venture. NYUCT offers several models of engagement that keeps us vested from inception to “go to market” and sustenance phases.
  • Pro Cause Marketing
    We are pro planet, pro cause and pro community. We engage with and consult Not for Profit enterprises and communities, with alternative commercial models. With insightful strategy, design, brand engagement, community marketing and open source technology solutions we believe, we can help drive efficiencies and performance with sustainable economics. 
  • Content Collective
    NYUCT is a multi-discipline collective with seasoned industry experts at the core working with strategists, storytellers, IP architects, design specialists, technology experts, experience merchants and domain gurus to invent, curate, repurpose and manage content, build content management systems and power content studios. Our deep knowledge and practice of enterprise and mobile technology and design led thinking helps in making content engaging, enriched and performance oriented.
  • Booting up Start Ups
    We help entrepreneurs by practice or by vision, boot up, build their foundational blueprint, conceive, design and position their brand and take it to market. We engage with ventures and founders right from ideating and consulting to execution, deploying our collective skills in strategy, branding, technology, design, content, marketing and IPs. Always ensuring that in pursuit of your dreams you have assured hands and industry wisdom working with you.
  • Interactive websites
    We make intelligent, design forward websites, with a high quotient of enriched user experience. Our intense expertise in understanding brands & lifestyle, luxury codes and experience in building the most diverse suite of rich media content help in building distinctive web and mobile addresses. Our foundations in strategy, design, storytelling and technology help us blueprint compelling interactions and user experiences.
  • Building IPs
    Our understanding of business and creativity, strategy and imagination, content and technology, design and experience helps build genuine, value creating IPs for you. Our resume of IPs includes an adventure and survival program, the Vote for India initiative with Manhattan Short, Harley Rockriders, Divas of Rock, Urban Folk, the Dj Sound Labs, Triptease stand-up comedy, Goodwill concerts for governments, a cultural Little Book series, Tea Parties on Demand, an arts and crafts social business model, Done in 60 secs film series, a business innovation called Gulliver’s India and more.
  • Building Communities Platforms
    We help build communities and community platforms. From lifestyle and adventure communities to sports enthusiasts and music communities and from artist circles to travelling teachers and short films, our adventures have been an ensemble. Our collective skills and experience with strategy, design, brands, content, IPs and technology, puts us in a sweet spot to both design and engineer integrated community platforms, on ground and on cloud. We also help power these platforms with community management, content studios, big data analytics and CRM tools.
  • Mobile App Development front
    With an enthusiastic, young development team, that genuinely understands technology as an enabler rather than a shiny new toy, NYUCT advises clients on technology architecture and develop technology solutions across industries that deliver on efficiency and help build the business. We develop mobile apps across platforms & devices including building analytics which gauge performance. Our allied disciplines of strategic consultancy, brand design, experience & content management, help us see mobile apps as ecosystems rather than standalone heroes. Or should we say apps with legs. Our adventures and solutions have spanned across health care, legal solutions, urban classrooms, travel & discovery, communities & sports.
  • We help design, create and build brands engaging with you, right from opportunity modelling to developing strategy, positioning, design, brand culture, experiences and content. We believe consulting without execution abilities is not effective and that building brands goes far deeper than making logos and campaigns. The world of brands and business is complex and the challenges for CXOs, brand champions and business owners is compounded. This inspires us to make collective skills and industry experience collaborate seamlessly without loss in translation. Our members and our extended collective have built and nurtured brands, managed performance, led teams, brought brands to life through customer journeys, germinated design and conceived insight driven campaigns. And this experience counts. 
  • With our ability to develop, build and narrate stories and a collective pool of extremely deft visual expression artists, editors, animation & graphic experts, sound consultants, compelling writers and partner studios, our collective’s work spans from films to micro films and documentaries and intelligent animation. Our forte given our experience with the luxury and lifestyle industry helps us make compelling destination films and cultural documentaries.
  • Experiential installations front
    Our installations are experiential ecosystems that inspire engagement. Our resume includes an experiential Folk Studio cum social business model created with award winning craftsmen and contemporary designers. We switched on a 180 acres rainforest and helped a luxury resort come alive with industry innovations, bespoke experiences, market leadership and global awards. We turned a long corridor into a Ceramics Studio Gallery that became a revenue model for artists and the venue. We imagined and built the interpretive Kabir project where an experimental art corridor met a meditative music lounge at the corner. We have built a destination museum that guides the user experience in Taj Coorg a luxury address. We also brought the season of Spring and a selfie city alive for a luxury retail address in Mumbai for its fashion season. And there’s more.
  • Building Content Studios
    We build content studios & content platforms. We power them. We manage them. From germination to performance. With experienced ideators, strategists, geeks, storytellers, designers, editors, writers, VR & AR specialists, animators, film makers, musicians, curators, inventors, illustrators, calligraphers, pop up specialists, community experts, influencer marketers and assorted talents that we work with, we serve intelligent content that delivers on brand and for the board. Our collective skills and experience allows us to create and curate content that is intellectual, digital, physical, experiential, social.
  • Destination Marketing
    NYUCT Design labs and the collective have had extensive experience in destination marketing and luxury experiences. Our stints have included destination brand management across Langkawi, Bhutan, Sri Lanka, Coorg, Bekal, Kovalam, Surajkund, Rajasthan, Srinagar, Goa and more. Our CV includes building and stewarding holiday brands, building tourism products and customer experiences, creating and curating travel and lifestyle content. In short we love building addresses.
  • From ventures and innovations to experiential eco systems and from installations to bespoke design projects, our design CV includes customer experience journeys, intelligent websites, technology platforms, brands, spatial design, interactive digital books, sonic identities, curated merchandise and more. Design and design led thinking, both on ground and online is a cornerstone for NYUCT and the collective, which has keen students and masters of the domain.
  • The NYUCT collective offers sound consulting, production and curatorial solutions that help build music identities for brands and businesses. Sonic Branding, sound/music strategy, sound consultancy and advisory services on licensing help you build your brand-width. Our first assignment has seen us build the first of its kind innovation, the Music map for India, that helps users explore India and its tales and places through provincial music.