BRANDING A CITY’S EXPRESSION – ART CHENNAI
The assignment included re-branding Art Chennai and making it a formidable brand property to own. The team worked on making this event “the city’s own” and outlined a strategy of upping the emotional quotient and idiomatic ownership of this event by the people of the city. Art Chennai saw a substantial growth in the platform both amongst participating artists and response from the audiences. This refreshed identity was taken across all marketing and distribution channels right from campaigns, social media, design catalogues and collaterals to activation and the web.