CHIVAS AND ASHISH SONI, AN EXPERIENTIAL POP-UP

The finest craftsman, Chivas & Ashish N Soni came together to raise a toast to the flavour of the best Scotch while the audience got to participate in a promotion that gave them a chance to own a bespoke Chivas Bar designed by the ace fashion designer.

Hosted at premium venues, the association echoed the premium positioning the brand maintains in the minds of its discerning patrons.