HELPING REINVENT, REBRAND A NOT FOR PROFIT
SKS Chakshu is a foundation which has been vested in transforming villages since 1993. It has been a not for profit organisation committed to rural development. The foundation is led by the founder trustee, Mr. Nirbhay Jain with his team of inspired, changemakers, working across scores of villages in Maharastra.
Chakshu engaged with NYUCT, with a desire to strategize and help reinvent and rebrand, given that the foundation has been taking rapid steps to professionalise itself and scale up and having moved into clear focus areas of intervention for rural development.
The task was to help them re-brand, articulate and refocus their strategy and help design their brand identity, website and engagement marketing model.
Today Chakshu India is rebranded and has re-emerged as empowHER India