Urban Folk was conceived and created in partnership with Folktronic (Sony Music). An industry leading initiative of creating virgin collaborations between rooted folk musicians and contemporary electronica – but ground up, studio up. The IP’s editions included interesting initiatives like the “Deep India Tour” where double Grammy winners – Deep Forest jammed with Santoor maestro Rahul Sharma and created the iconic track Viva Madikeri as a tribute to the rain-forested luxe retreat. Surajkund, Bangalore and Chennai saw collaborations that involved UK based British Asian multi – instrumentalist Shrilektric, Ustad Chugge Khan, Swaroop Khan, the Bandish Project etc.

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