PLACE
Place brand CX, design & dev
A place represents possibly the most dynamic, complex, immersive and nuanced sense of a brand. Place brands attract and influence the movement of people, capital and ideas. Often inspiring them to settle down and cheerlead. Communities, neighbourhoods, cities, villages, countries and destinations benefit hugely from integrated place brand development.
NYUCT Design Labs through its Pl@ce initiative leverages deep expertise, experience and networks to “placing you right”. From strategic positioning to working with the triad of culture, content & communities, product development, experience & service design and outreach to build markets and audiences, Pl@ce is probably the only one of its kind service-ops.
Akin to venture design, place making progresses your destination from 0 to 1 and beyond. Talk to us for an opportunity modelling and ideation session on place making & branding.