Every human loves stories. From campfires to nurseries to autobiographies to binge watching and TED, we love listening to stories as they take us into a world that’s unlike ours. We are conditioned to receive messages better when they are
Place brand development is a continuum. True place brand & destination development is a cohesive integration of cultural roots, communities & authentic stories, design thinking, building competitive drivers that underline positioning, and a hard-nosed process of blueprint to product development.
Flagship stores shouldn’t be stores. They ought to be like stories. Flagship stores shouldn’t be commodities that painfully look like their bland cousins. Indistinguishable from the rest and simply not inspired or inspiring enough to wow the consumer. Make her
No two ways about it. It is the experience that makes or breaks a brand. The experience is what the customer summarises about you and the brand. It is how they are treated across the different points of the continuum