STORIES MATTER, THEY HAVE ALWAYS MATTERED. BUT WHAT EQUALLY COUNTS IS THE WAY IT IS PRESENTED.

Every human loves stories. From campfires to nurseries to autobiographies to binge watching and TED, we love listening to stories as they take us into a world that’s unlike ours. We are conditioned to receive messages better when they are wrapped within stories. And these stories need to adapt with times.

For the internet migrants, the millennials and generation Z, a natural course by habit and behaviour for us is consuming news, content, stories through smart phones and tablets. They are the new centres of commerce and marketing. So why should a large population of our stories remain painfully and stubbornly analog? The point is not to decry the analog experience which often is the most real and authentic but to deny the additional dimensions of digitization, interactivity and multimedia is just being foolish.

We live in the digital era, where we shuttle between the physical and digital, being on ground and on cloud. That’s an interminable fact. Stories always seek better pipes and media.

Storytelling began as visual stories, such as cave drawings, and then shifted through the means of language to an oral medium where generations passed down fables, legends, history and more through word of mouth. Then began the word revolution which led to stories and narratives written, printed and typed. Men and women became supermen and superwomen of achievements by being inspired, educated and informed by these stories.

However, in the age of the internet there are many who still languish with their brilliant content and experiences remaining dead in a analog mode that is often found boring, uninspiring and jaded by the gen next. Now your consumers search the world and more for information, entertainment, socializing and commerce through their electronic devices.

THE HUGE OPPORTUNITY THAT LIES WITHIN INTERACTIVE, DIGITAL STORYTELLING

Family albums needn’t be frayed faded photographs anymore. Corporate archives needn’t be dusty files anymore. Luxury speak must look beyond Coffee-tables, that lie dead and unattended. Museums must look at new ways in which an omni channel experience and platform can link the physical address with an interactive digital world. Lessons need not be boring two dimensional worlds. Brands need not struggle in making Gen Next connect with their illustrious past and legacy. All that and smart commerce, asset management, smart archives, distributed publishing and much much more is possible with inventive platforms and design.

Cult brands, icons, legendary corporate houses, content rich destinations & places need to do transformative, immersive storytelling to remain as relevant and drool worthy as before.

An experience that is impactful, gripping and digital. Where your stories come alive, live on and simply evolve and get richer with time. All the while opening possibilities of online commerce and building a fan following for your content and brand.

DISCOVER A PLATFORM AND SERVICE THAT CAN TRANSFORM YOUR STORIES & CONTENT Read More